\n
\n\tY\u0131lba\u015f\u0131 al\u0131\u015fveri\u015flerinde bu y\u0131l en y\u00fcksek talep art\u0131\u015f\u0131 hediyelik ve ki\u015fiselle\u015ftirilmi\u015f \u00fcr\u00fcnler, y\u0131lba\u015f\u0131 sepetleri, dekoratif objeler ve \u00f6zel tasar\u0131m hediyelerde g\u00f6r\u00fcl\u00fcyor.<\/p>\n
\n\tElektronik Ticaret \u0130\u015fletmecileri Derne\u011fi (ET\u0130D) Ba\u015fkan\u0131 ve PttAVM Genel M\u00fcd\u00fcr\u00fc Hakan \u00c7eviko\u011flu, yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, kas\u0131m ve aral\u0131k aylar\u0131n\u0131n T\u00fcrkiye’de e-ticaret hacmini en fazla yukar\u0131 ta\u015f\u0131yan iki kritik d\u00f6nem oldu\u011funu s\u00f6yledi.<\/p>\n
\n\tKas\u0131m kampanyalar\u0131yla ba\u015flayan y\u00fcksek talebin, aral\u0131k ay\u0131nda hediye al\u0131\u015fveri\u015fi, y\u0131lba\u015f\u0131 haz\u0131rl\u0131klar\u0131 ve sezonluk ihtiya\u00e7larla daha da g\u00fc\u00e7lenerek devam etti\u011fini s\u00f6yleyen \u00c7eviko\u011flu, “Kas\u0131m ay\u0131nda yakla\u015f\u0131k 500 milyar lira, aral\u0131k ay\u0131nda ise yine y\u00fcksek bir hacim olu\u015fmas\u0131n\u0131 bekliyoruz. B\u00f6ylece y\u0131l\u0131n son \u00e7eyre\u011finde toplamda 1 trilyon liraya yakla\u015fan bir e-ticaret hacmine ula\u015f\u0131laca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz.” diye konu\u015ftu.<\/p>\n
\n\t\u00c7eviko\u011flu, \u00fclkede e-ticaret hacminin 2024 genelinde yakla\u015f\u0131k 3 trilyon lira seviyesinde ger\u00e7ekle\u015fti\u011fine dikkati \u00e7ekerek, “Yaln\u0131zca ekim-kas\u0131m-aral\u0131k d\u00f6neminin 1 trilyon liraya yak\u0131n bir hacim yaratacak olmas\u0131 sekt\u00f6r\u00fcn \u00f6l\u00e7eklenme h\u0131z\u0131n\u0131 ve y\u0131l sonu sezonunun stratejik \u00f6nemini a\u00e7\u0131k bir \u015fekilde ortaya koyuyor.” dedi.<\/p>\n
\n\tArt\u0131k e-ticaret kampanyalar\u0131n\u0131n tek bir g\u00fcne veya haftaya s\u0131k\u0131\u015fmad\u0131\u011f\u0131n\u0131, t\u00fcketici davran\u0131\u015f\u0131n\u0131n daha planl\u0131 ve kar\u015f\u0131la\u015ft\u0131rmal\u0131 ilerlemesi nedeniyle platformlar\u0131n da kas\u0131mdan aral\u0131k sonuna uzanan kademeli bir kampanya modeli uygulad\u0131\u011f\u0131n\u0131 anlatan \u00c7eviko\u011flu, \u015f\u00f6yle devam etti:<\/p>\n
\n\t“Y\u0131lba\u015f\u0131 al\u0131\u015fveri\u015fleri nedeniyle aral\u0131k ay\u0131, kas\u0131m kadar kritik bir hacim yarat\u0131yor. Bu nedenle fiyat avantajlar\u0131, h\u0131zl\u0131 teslimat \u00e7\u00f6z\u00fcmleri ve kategori bazl\u0131 indirimler aral\u0131k boyunca devam edecek. Aral\u0131k d\u00f6neminde, \u00f6zellikle ‘Siber Pazartesi’ sonras\u0131 devam eden kampanyalar, y\u0131l\u0131n en uzun gecesine \u00f6zel indirimler ve sezon sonu f\u0131rsatlar\u0131 da t\u00fcketici talebini destekleyen unsurlar aras\u0131nda yer al\u0131yor.<\/p>\n
\n\tBu yo\u011fun takvim i\u00e7inde PttAVM olarak her y\u0131l ger\u00e7ekle\u015ftirdi\u011fimiz ‘Y\u0131l\u0131n Son Pazar\u0131 T\u00fcrkiye’nin Pazar\u0131’ haftas\u0131 ise aral\u0131k ay\u0131n\u0131n en g\u00fc\u00e7l\u00fc kampanya d\u00f6nemlerinden biri haline gelmi\u015f durumda. Aral\u0131kta bekledi\u011fimiz toplam hacmin de \u00f6nemli bir k\u0131sm\u0131n\u0131n bu hafta i\u00e7inde olu\u015fmas\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz. Bu d\u00f6nemle birlikte hem firmalar\u0131n y\u0131l sonuna yakla\u015f\u0131rken stoklar\u0131n\u0131 verimli \u015fekilde y\u00f6netmesini hem de vatanda\u015flar\u0131m\u0131z\u0131n en uygun fiyatla en kaliteli \u00fcr\u00fcnlere ula\u015fmas\u0131n\u0131 ama\u00e7l\u0131yoruz.”<\/p>\n
\n\t“Kutu oyunlar\u0131na olan ilgi de bu d\u00f6nemde art\u0131\u015f g\u00f6steriyor”<\/h2>\n
\n\tHakan \u00c7eviko\u011flu, y\u0131lba\u015f\u0131 al\u0131\u015fveri\u015flerinin kas\u0131ma g\u00f6re daha fazla hediye ve ki\u015fisel \u00fcr\u00fcn odakl\u0131 bir yap\u0131ya sahip oldu\u011funu belirterek, “T\u00fcketiciler hem kendileri hem de sevdikleri i\u00e7in al\u0131\u015fveri\u015f yapt\u0131klar\u0131ndan dolay\u0131 \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi belirgin \u015fekilde geni\u015fliyor. Bu y\u0131l en y\u00fcksek talep art\u0131\u015f\u0131n\u0131 hediyelik ve ki\u015fiselle\u015ftirilmi\u015f \u00fcr\u00fcnler, y\u0131lba\u015f\u0131 sepetleri, dekoratif objeler ve \u00f6zel tasar\u0131m hediyelerde g\u00f6r\u00fcyoruz. Kas\u0131mda ivme kazanan k\u00fc\u00e7\u00fck ev aletleri ve elektronik \u00fcr\u00fcnler y\u0131lba\u015f\u0131 d\u00f6neminde de g\u00fc\u00e7l\u00fc talep al\u0131yor.” ifadelerini kulland\u0131.<\/p>\n
\n\tModa ve aksesuar kategorisinin de y\u0131lba\u015f\u0131 d\u00f6neminde \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131na i\u015faret eden \u00c7eviko\u011flu, bu kategori i\u00e7inde \u00f6zellikle y\u0131lba\u015f\u0131 temal\u0131 kazaklar, pijama tak\u0131mlar\u0131, battaniyeler, \u015fapkalar ve kupalar\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
\n\t\u00c7eviko\u011flu, kozmetik, ki\u015fisel bak\u0131m cihazlar\u0131, parf\u00fcm ve hediye setlerinin de talebi art\u0131ran \u00fcr\u00fcn gruplar\u0131 aras\u0131nda oldu\u011funu kaydederek, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n
\n\t“Ev ve mekan dekorasyonunda ise ayd\u0131nlatmalar, mumlar, oda kokular\u0131, yapay \u00e7am a\u011fa\u00e7lar\u0131, s\u00fcsleme aksesuarlar\u0131 ve kost\u00fcmler y\u0131lba\u015f\u0131 al\u0131\u015fveri\u015finin \u00f6nemli kalemlerini olu\u015fturuyor. Ayr\u0131ca y\u0131lba\u015f\u0131 gelene\u011finin bir par\u00e7as\u0131 haline gelen kutu oyunlar\u0131na olan ilgi de bu d\u00f6nemde art\u0131\u015f g\u00f6steriyor. Genel olarak y\u0131l boyunca teknoloji ve giyim a\u011f\u0131rl\u0131kl\u0131 ilerleyen t\u00fcketici al\u0131\u015fveri\u015fi, aral\u0131k ay\u0131nda hediye odakl\u0131 tercihlerle birle\u015ferek \u00e7ok daha geni\u015f bir \u00fcr\u00fcn yelpazesinde g\u00fc\u00e7l\u00fc bir talep olu\u015fturuyor.”<\/p>\n
\n\t“Bu y\u0131l T\u00fcrkiye’de e-ticaret hacminin 5 trilyon liran\u0131n \u00fczerine \u00e7\u0131kmas\u0131n\u0131 bekliyoruz”<\/h2>\n
\n\tET\u0130D Ba\u015fkan\u0131 \u00c7eviko\u011flu, bu y\u0131l T\u00fcrkiye’de e-ticaret hacminin 5 trilyon liran\u0131n \u00fczerine \u00e7\u0131kmas\u0131n\u0131 beklediklerini ifade etti.<\/p>\n
\n\t\u00c7eviko\u011flu, \u015funlar\u0131 s\u00f6yledi:<\/p>\n
\n\t“E-ticaret ve e-ihracat birbirinden ayr\u0131 d\u00fc\u015f\u00fcn\u00fclemeyecek kadar i\u00e7 i\u00e7e ge\u00e7mi\u015f durumda. E-ticarette yakalad\u0131\u011f\u0131m\u0131z bu ivme art\u0131k do\u011frudan e-ihracata da yans\u0131yor. \u0130\u00e7 pazardaki b\u00fcy\u00fcmenin olgunla\u015fmas\u0131, dijital altyap\u0131n\u0131n g\u00fc\u00e7lenmesi ve KOB\u0130’lerimizin platform ekonomisine daha etkin \u015fekilde dahil olmas\u0131, T\u00fcrkiye’yi sadece i\u00e7 talebi kar\u015f\u0131layan de\u011fil, dijital kanallardan d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131na \u00fcr\u00fcn ula\u015ft\u0131ran bir \u00fclke konumuna ta\u015f\u0131yor. Bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn oda\u011f\u0131nda da ‘Her Masaya Bir T\u00fcrk \u00dcr\u00fcn\u00fc’ vizyonumuz yer al\u0131yor. T\u00fcrk \u00fcreticisinin k\u00fcresel pazarlarda daha g\u00f6r\u00fcn\u00fcr, rekabet\u00e7i ve g\u00fc\u00e7l\u00fc olmas\u0131n\u0131 stratejik \u00f6ncelik olarak g\u00f6r\u00fcyoruz.”<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
Y\u0131lba\u015f\u0131 al\u0131\u015fveri\u015flerinde bu y\u0131l en y\u00fcksek talep art\u0131\u015f\u0131 hediyelik ve ki\u015fiselle\u015ftirilmi\u015f \u00fcr\u00fcnler, y\u0131lba\u015f\u0131 sepetleri, dekoratif objeler ve \u00f6zel tasar\u0131m hediyelerde g\u00f6r\u00fcl\u00fcyor.
Elektronik Ticaret \u0130\u015fletmecileri Derne\u011fi (ET\u0130D) Ba\u015fkan\u0131 ve PttAVM Genel M\u00fcd\u00fcr\u00fc Hakan \u00c7eviko\u011flu, yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, kas\u0131m ve aral\u0131k aylar\u0131n\u0131n T\u00fcrkiye’de e-ticaret hacmini en fazla yukar\u0131 ta\u015f\u0131yan iki kritik d\u00f6nem oldu\u011funu s\u00f6yledi.
Kas\u0131m […]<\/p>\n","protected":false},"author":1,"featured_media":40195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,5],"tags":[],"class_list":["post-51494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","category-gundem"],"yoast_head":"\n
Online al\u0131\u015fveri\u015fte y\u0131lba\u015f\u0131 hareketlili\u011fi - Son Dakika Haberleri - Milli Haber<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/millihaber.com.tr\/?p=51494\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online al\u0131\u015fveri\u015fte y\u0131lba\u015f\u0131 hareketlili\u011fi - Son Dakika Haberleri - Milli Haber\" \/>\n<meta property=\"og:description\" content=\"
Y\u0131lba\u015f\u0131 al\u0131\u015fveri\u015flerinde bu y\u0131l en y\u00fcksek talep art\u0131\u015f\u0131 hediyelik ve ki\u015fiselle\u015ftirilmi\u015f \u00fcr\u00fcnler, y\u0131lba\u015f\u0131 sepetleri, dekoratif objeler ve \u00f6zel tasar\u0131m hediyelerde g\u00f6r\u00fcl\u00fcyor.
Elektronik Ticaret \u0130\u015fletmecileri Derne\u011fi (ET\u0130D) Ba\u015fkan\u0131 ve PttAVM Genel M\u00fcd\u00fcr\u00fc Hakan \u00c7eviko\u011flu, yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, kas\u0131m ve aral\u0131k aylar\u0131n\u0131n T\u00fcrkiye’de e-ticaret hacmini en fazla yukar\u0131 ta\u015f\u0131yan iki kritik d\u00f6nem oldu\u011funu s\u00f6yledi.
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Son Dakika Haberleri - Milli Haber","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/millihaber.com.tr\/?p=51494","og_locale":"tr_TR","og_type":"article","og_title":"Online al\u0131\u015fveri\u015fte y\u0131lba\u015f\u0131 hareketlili\u011fi - Son Dakika Haberleri - Milli Haber","og_description":"
Y\u0131lba\u015f\u0131 al\u0131\u015fveri\u015flerinde bu y\u0131l en y\u00fcksek talep art\u0131\u015f\u0131 hediyelik ve ki\u015fiselle\u015ftirilmi\u015f \u00fcr\u00fcnler, y\u0131lba\u015f\u0131 sepetleri, dekoratif objeler ve \u00f6zel tasar\u0131m hediyelerde g\u00f6r\u00fcl\u00fcyor.
Elektronik Ticaret \u0130\u015fletmecileri Derne\u011fi (ET\u0130D) Ba\u015fkan\u0131 ve PttAVM Genel M\u00fcd\u00fcr\u00fc Hakan \u00c7eviko\u011flu, yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, kas\u0131m ve aral\u0131k aylar\u0131n\u0131n T\u00fcrkiye’de e-ticaret hacmini en fazla yukar\u0131 ta\u015f\u0131yan iki kritik d\u00f6nem oldu\u011funu s\u00f6yledi.
Kas\u0131m […]","og_url":"https:\/\/millihaber.com.tr\/?p=51494","og_site_name":"Milli Haber","article_published_time":"2025-12-01T08:17:00+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/millihaber.com.tr\/wp-content\/uploads\/2025\/08\/e-ticaret-aa-2196351-740x420.jpg","type":"image\/jpeg"}],"author":"admins","twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"admins","Tahmini okuma s\u00fcresi":"4 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/millihaber.com.tr\/?p=51494#article","isPartOf":{"@id":"https:\/\/millihaber.com.tr\/?p=51494"},"author":{"name":"admins","@id":"https:\/\/millihaber.com.tr\/#\/schema\/person\/ce25ff78bd50c3fcd185fb298962da20"},"headline":"Online al\u0131\u015fveri\u015fte y\u0131lba\u015f\u0131 hareketlili\u011fi – Son Dakika Haberleri","datePublished":"2025-12-01T08:17:00+00:00","mainEntityOfPage":{"@id":"https:\/\/millihaber.com.tr\/?p=51494"},"wordCount":900,"commentCount":0,"image":{"@id":"https:\/\/millihaber.com.tr\/?p=51494#primaryimage"},"thumbnailUrl":"https:\/\/millihaber.com.tr\/wp-content\/uploads\/2025\/08\/e-ticaret-aa-2196351-740x420.jpg","articleSection":{"1":"G\u00fcndem"},"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/millihaber.com.tr\/?p=51494#respond"]}]},{"@type":"WebPage","@id":"https:\/\/millihaber.com.tr\/?p=51494","url":"https:\/\/millihaber.com.tr\/?p=51494","name":"Online al\u0131\u015fveri\u015fte y\u0131lba\u015f\u0131 hareketlili\u011fi - 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