\n
\n\t\u0130nsanlar\u0131n bir d\u00f6nem eri\u015fmek i\u00e7in kafelere gitti\u011fi internet, ge\u00e7mi\u015fte kolayca ula\u015f\u0131lamayan pek \u00e7ok bilginin bir arada sunuldu\u011fu ve verilerin fiziksel y\u00f6ntemlere k\u0131yasla daha kolay kaydedilebildi\u011fi sanal bir ortamd\u0131.<\/p>\n
\n\tBu niteliklerinin yan\u0131 s\u0131ra uzaktaki yak\u0131n arkada\u015flarla ileti\u015fime ve \u00f6nceden tan\u0131\u015f\u0131kl\u0131\u011f\u0131 olmayan ki\u015filerin birbirini tan\u0131mas\u0131na imkan sa\u011flayan internet, birbirinden haberi olmayan bazen onlarca, bazen de y\u00fczlerce ki\u015finin ayn\u0131 bilgisayar oyununa kat\u0131lmas\u0131na olanak tan\u0131yordu.<\/p>\n
\n\t2000’lerin ba\u015f\u0131nda bir\u00e7ok ki\u015fi bu olanaklara ayda veya haftada sadece 1-2 saat gitti\u011fi internet kafede eri\u015fiyor ve bu i\u015fletmeyi terk etti\u011fi anda sanal d\u00fcnyay\u0131 arkas\u0131nda b\u0131rak\u0131yordu.<\/p>\n
\n\tYakla\u015f\u0131k 10 y\u0131l sonra toplumun \u00f6nemli bir kesiminin evinde bilgisayar ve internet ba\u011flant\u0131s\u0131na eri\u015febilmesi, sanal ortamdaki sosyal a\u011flara kat\u0131lmay\u0131 bir \u201cd\u0131\u015far\u0131 etkinli\u011fi\u201d olmaktan \u00e7\u0131kararak evden eri\u015filebilir hale getirdi.<\/p>\n
\n\tSosyal medyan\u0131n hen\u00fcz “filizlendi\u011fi” bu y\u0131llarda, internet hala g\u00fcn\u00fcn belli bir vaktinde ve evin belli bir b\u00f6l\u00fcm\u00fcnde eri\u015filebilir konumdayd\u0131. Hen\u00fcz g\u00fcnl\u00fck ya\u015fant\u0131n\u0131n “vazge\u00e7ilmez” bir par\u00e7as\u0131 haline gelmeyen Facebook, Instagram ve Twitter (X) gibi sosyal medya platformlar\u0131nda payla\u015f\u0131mdan ziyade ileti\u015fim merkeze al\u0131n\u0131yordu.<\/p>\n
\n\tX ve Facebook \u00fczerinden metin payla\u015fma k\u0131sm\u0131nda hala yer alan “Neler oluyor?” ve “Ne d\u00fc\u015f\u00fcn\u00fcyorsun?” ibareleri o d\u00f6neme hakim olan ileti\u015fim temelli sosyal medya anlay\u0131\u015f\u0131ndan kalan izler olarak de\u011ferlendirilebilir.<\/p>\n
\n\t“Nerede, ne yap\u0131yorum?” ak\u0131m\u0131<\/h2>\n
\n\tKullan\u0131c\u0131lar ne d\u00fc\u015f\u00fcnd\u00fcklerini ve \u00e7evrelerinde neler olup bitti\u011fini payla\u015fmay\u0131 s\u00fcrd\u00fcr\u00fcrken, sosyal medyada art\u0131k bask\u0131n olan e\u011filim \u201cnereye gidildi\u011fi\u201d ve \u201cne yap\u0131ld\u0131\u011f\u0131\u201d \u00fczerine kurulu.<\/p>\n
\n\tSanal d\u00fcnyada olan biteni ka\u00e7\u0131rmaktan \u00e7ekindi\u011fi i\u00e7in bu ak\u0131m\u0131n par\u00e7as\u0131 haline gelen gen\u00e7 ve ya\u015fl\u0131lar\u0131n edindikleri ve yapt\u0131klar\u0131n\u0131 s\u00fcrekli bildirmeleri “yeni normal” haline geldi.<\/p>\n
\n\tPlatformlar\u0131n kullan\u0131c\u0131lar\u0131 aktif tutmak i\u00e7in d\u00fczenli \u015fekilde bildirim g\u00f6ndermesi, yenilen yemekten sat\u0131n al\u0131nan k\u0131yafete, yap\u0131lan tatilden i\u00e7inde bulunulan ortama kadar her an\u0131n payla\u015f\u0131ld\u0131\u011f\u0131 bir ak\u0131m\u0131n s\u00fcrd\u00fcr\u00fclmesini ama\u00e7l\u0131yor.<\/p>\n
\n\tLeeds \u00dcniversitesi Medya ve \u0130leti\u015fim Fak\u00fcltesinde g\u00f6rev yapan \u00d6\u011fretim G\u00f6revlisi Ludmila Lupinacci, yapt\u0131\u011f\u0131 yaz\u0131l\u0131 de\u011ferlendirmede, kullan\u0131c\u0131lar\u0131n sosyal medyay\u0131 ili\u015fki a\u011flar\u0131n\u0131 g\u00fc\u00e7lendirmek, kendini ifade etmek ve kimlik in\u015fa etmek i\u00e7in kulland\u0131\u011f\u0131 konusunda yayg\u0131n bir g\u00f6r\u00fc\u015f bulundu\u011funa i\u015faret ederken, bunun duraksamadan ve filtresiz payla\u015f\u0131m d\u00fcrt\u00fcs\u00fcne yol a\u00e7mad\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
\n\tSosyal medya payla\u015f\u0131mlar\u0131n\u0131n d\u00fc\u015f\u00fcnmeden yap\u0131lmad\u0131\u011f\u0131n\u0131, aksine bir karar alma s\u00fcrecinin ard\u0131ndan ger\u00e7ekle\u015ftirildi\u011fini belirten Lupinacci, kullan\u0131c\u0131lar\u0131n “\u00e7evrim i\u00e7i karakterleri” \u00fczerinde d\u00fc\u015f\u00fcnmeye ve bunlar\u0131 \u015fekillendirmeye yatk\u0131n oldu\u011funu vurgulad\u0131.<\/p>\n
\n\tLupinacci, sosyal medya kullan\u0131c\u0131lar\u0131n\u0131n toplum kar\u015f\u0131s\u0131nda g\u00f6r\u00fcn\u00fcr olmaya art\u0131k daha az odakland\u0131\u011f\u0131n\u0131 belirterek, herkese a\u00e7\u0131k payla\u015f\u0131mlar\u0131n yerini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde \u00f6zel ve g\u00fcndelik ileti\u015fim bi\u00e7imlerine b\u0131rakt\u0131\u011f\u0131n\u0131 ortaya koyan \u00e7al\u0131\u015fmalar bulundu\u011funa dikkati \u00e7ekti.<\/p>\n
\n\tKapal\u0131 d\u00fcnyada s\u00fcrekli ak\u0131\u015f, sonsuz kayd\u0131rma<\/h2>\n
\n\tHer sosyal medya platformunun kendine \u00f6zg\u00fc i\u015f modeli ve \u00f6zellikleri oldu\u011funu belirten Lupinacci, \u015fu ifadeleri kulland\u0131:<\/p>\n
\n\t“Genel manada, sosyal medya platformlar\u0131n\u0131n aray\u00fcz ve sunumlar\u0131 ge\u00e7irilen vakit ve etkile\u015fimi en \u00fcst seviyeye \u00e7\u0131karacak \u015fekilde tasarlan\u0131yor. Mesela, insanlar\u0131 bildirimler yoluyla platforma geri getirmek ve platformda dola\u015f\u0131rken onlar\u0131 i\u00e7eride tutacak \u015fekilde optimize ediliyorlar. Sonsuz kayd\u0131rma belki bunun en ba\u015fl\u0131ca \u00f6rne\u011fidir. Buradaki fikir, kullan\u0131c\u0131n\u0131n bireysel g\u00f6nderileri t\u00fcketmesi de\u011fil, i\u00e7erik ak\u0131\u015f\u0131na dalm\u0131\u015f hissetmesidir.”<\/p>\n
\n\tLupinacci, sosyal medya platformlar\u0131n\u0131n stratejilerine i\u015faret ederek, “Bu sebepten \u00f6t\u00fcr\u00fc bir\u00e7ok platform, tarihsel olarak kullan\u0131c\u0131lar\u0131n g\u00f6nderi payla\u015f\u0131rken harici sayfalar\u0131n ba\u011flant\u0131lar\u0131n\u0131 kullanmas\u0131n\u0131 zorla\u015ft\u0131r\u0131yor. \u00c7\u00fcnk\u00fc kitlenizi m\u00fcmk\u00fcn oldu\u011funca orada tutmak istersiniz. B\u00f6yle bir ortamda, insanlar, s\u0131rf ‘ak\u0131\u015f\u0131n’ ve sohbetin bir par\u00e7as\u0131 olmak istedikleri ya da o an trend olan ak\u0131mlara kat\u0131larak i\u00e7eriklerinin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc ve eri\u015fimini art\u0131rmay\u0131 hedefledikleri i\u00e7in an\u0131nda payla\u015f\u0131m yapma ihtiyac\u0131 duyabilirler.” de\u011ferlendirmesinde bulundu.<\/p>\n
\n\tReaksiyon, be\u011feni, payla\u015f\u0131m, g\u00f6r\u00fcnt\u00fcleme ve yorum alma odakl\u0131 optimizasyon yakla\u015f\u0131m\u0131na dikkati \u00e7eken Lupinacci, platformlar\u0131n \u00f6neri sistemlerinin polemik olu\u015fturan, tart\u0131\u015fmal\u0131 ya da a\u015f\u0131r\u0131 tepkiler \u00e7eken i\u00e7erikleri \u00f6ne \u00e7\u0131karabilece\u011fini kaydetti.<\/p>\n
\n\t\u015eirketler, kullan\u0131c\u0131lar\u0131 istatistik verileri olarak g\u00f6r\u00fcyor<\/h2>\n
\n\tSosyal medya \u015firketlerinin para kazanma yolunda insanlar\u0131 bir “kullan\u0131c\u0131ya”, dolay\u0131s\u0131yla da \u00fczerinden gelir elde edece\u011fi \u00f6znelere d\u00f6n\u00fc\u015ft\u00fcrmesi dikkati \u00e7ekiyor.<\/p>\n
\n\t\u201cBe\u011feni\u201d ve \u201cpayla\u015f\u0131m\u201d, \u015firketlerin ekonomik de\u011fere d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fc ve platformlar arac\u0131l\u0131\u011f\u0131yla s\u00fcrekli b\u00fcy\u00fctt\u00fc\u011f\u00fc etkile\u015fim bi\u00e7imleri haline geldi.<\/p>\n
\n\tKi\u015fisel be\u011fenilerini sosyal medya platformu \u00fczerinden sunan kullan\u0131c\u0131lar, \u015firketler i\u00e7in istatistik verilerine d\u00f6n\u00fc\u015f\u00fcyor. Bir payla\u015f\u0131m\u0131 yapan ve be\u011fenen insan\u0131n \u015fahsi de\u011ferinin yerini “milyonlarca” izlenmenin olu\u015fturdu\u011fu suni mutluluk al\u0131yor.<\/p>\n
\n\t“G\u00fcnceli ka\u00e7\u0131r\u0131r\u0131m” endi\u015fesi ve sosyal medya kullan\u0131m\u0131 ba\u011flant\u0131l\u0131<\/h2>\n
\n\tGiderek b\u00fcy\u00fcyen bu sistemin beslendi\u011fi en dikkat \u00e7ekici duygu ise g\u00fcnceli ka\u00e7\u0131rma korkusu olarak tan\u0131mlanan “FOMO” ve kayg\u0131.<\/p>\n
\n\tABD Toledo \u00dcniversitesi Psikoloji Profes\u00f6r\u00fc Dr. Jon D. Elhai ve meslekta\u015flar\u0131n\u0131n yay\u0131mlad\u0131\u011f\u0131 ara\u015ft\u0131rma yaz\u0131s\u0131nda, sorunlu sosyal medya kullan\u0131m\u0131 depresyon, endi\u015fe ve stresle ba\u011fda\u015ft\u0131r\u0131l\u0131yor.<\/p>\n
\n\tAra\u015ft\u0131rmada, akademisyenlerin “ba\u015fkalar\u0131n\u0131n, ki\u015finin kendisinin dahil olmad\u0131\u011f\u0131 tatmin edici deneyimler ya\u015f\u0131yor olabilece\u011fine dair yayg\u0131n bir endi\u015fe” ve “ba\u015fkalar\u0131n\u0131n neler yapt\u0131\u011f\u0131yla ilgili s\u00fcrekli ba\u011flant\u0131da kalma arzusu” olarak tan\u0131mlad\u0131klar\u0131 FOMO’ya y\u00fcksek derecede sahip olan ki\u015filerin ak\u0131ll\u0131 telefon ve sosyal medya kullan\u0131m\u0131na y\u00f6nelerek korkular\u0131n\u0131 hafifletti\u011fine i\u015faret ediliyor.<\/p>\n
\n\tFarkl\u0131 cinsiyetlere ve etnik k\u00f6kenlere mensup, 18-25 ya\u015f aras\u0131ndaki \u00fcniversite \u00f6\u011frencilerinin kat\u0131ld\u0131\u011f\u0131 ara\u015ft\u0131rmada, ba\u015fkalar\u0131n\u0131n sosyal deneyimlerini ka\u00e7\u0131rmama iste\u011finin temelini olu\u015fturdu\u011fu bu korkunun, sorunlu sosyal medya kullan\u0131m\u0131n\u0131 etkiledi\u011fi belirtiliyor.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
\u0130nsanlar\u0131n bir d\u00f6nem eri\u015fmek i\u00e7in kafelere gitti\u011fi internet, ge\u00e7mi\u015fte kolayca ula\u015f\u0131lamayan pek \u00e7ok bilginin bir arada sunuldu\u011fu ve verilerin fiziksel y\u00f6ntemlere k\u0131yasla daha kolay kaydedilebildi\u011fi sanal bir ortamd\u0131.
Bu niteliklerinin yan\u0131 s\u0131ra uzaktaki yak\u0131n arkada\u015flarla ileti\u015fime ve \u00f6nceden tan\u0131\u015f\u0131kl\u0131\u011f\u0131 olmayan ki\u015filerin birbirini tan\u0131mas\u0131na imkan sa\u011flayan internet, birbirinden haberi olmayan bazen onlarca, bazen de […]<\/p>\n","protected":false},"author":1,"featured_media":58795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5],"tags":[],"class_list":["post-71382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","category-gundem"],"yoast_head":"\n
Sosyal medyada sonsuz ak\u0131\u015f tuza\u011f\u0131 - Milli Haber<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/millihaber.com.tr\/?p=71382\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sosyal medyada sonsuz ak\u0131\u015f tuza\u011f\u0131 - Milli Haber\" \/>\n<meta property=\"og:description\" content=\"
\u0130nsanlar\u0131n bir d\u00f6nem eri\u015fmek i\u00e7in kafelere gitti\u011fi internet, ge\u00e7mi\u015fte kolayca ula\u015f\u0131lamayan pek \u00e7ok bilginin bir arada sunuldu\u011fu ve verilerin fiziksel y\u00f6ntemlere k\u0131yasla daha kolay kaydedilebildi\u011fi sanal bir ortamd\u0131.
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