\n
\n\tTicaret Bakanl\u0131\u011f\u0131, ihracat\u00e7\u0131lar\u0131n de\u011fi\u015fen ihtiya\u00e7lar\u0131 ve k\u00fcresel ticaretin dinamikleri do\u011frultusunda Marka ve Turquality Deste\u011fine \u0130li\u015fkin Genelge’de kapsaml\u0131 de\u011fi\u015fiklikler yaparak yeni destek unsurlar\u0131n\u0131 uygulamaya ald\u0131.<\/p>\n
\n\tBakanl\u0131ktan yap\u0131lan yaz\u0131l\u0131 a\u00e7\u0131klamaya g\u00f6re, T\u00fcrk markalar\u0131n\u0131n k\u00fcresel pazarlardaki konumunu g\u00fc\u00e7lendirmek, \u015firketlerin uluslararas\u0131 rekabet g\u00fcc\u00fcn\u00fc art\u0131rmak ve T\u00fcrkiye’nin y\u00fcksek katma de\u011ferli, markal\u0131 ihracat\u0131n\u0131 geli\u015ftirmek amac\u0131yla y\u00fcr\u00fct\u00fclen \u00e7al\u0131\u015fmalar devam ediyor.<\/p>\n
\n\tYeni d\u00fczenlemelerle mevcut destek mekanizmalar\u0131n\u0131n kapsam\u0131 geni\u015fletilirken \u015firketlerin uluslararas\u0131 rekabet g\u00fcc\u00fcn\u00fcn art\u0131r\u0131lmas\u0131, markala\u015fma faaliyetlerinin g\u00fc\u00e7lendirilmesi ve s\u00fcrd\u00fcr\u00fclebilir ihracat performanslar\u0131n\u0131n desteklenmesi hedefleniyor.<\/p>\n
\n\tYerli yaz\u0131l\u0131m ve teknoloji ekosistemine destek<\/h2>\n
\n\t\u015eirketlerin dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcre\u00e7lerinde yerli teknoloji \u00e7\u00f6z\u00fcmlerinin kullan\u0131m\u0131n\u0131 te\u015fvik etmek amac\u0131yla dan\u0131\u015fmanl\u0131k deste\u011fi kapsam\u0131nda sat\u0131n al\u0131nacak veya kiralanacak yaz\u0131l\u0131m \u00fcr\u00fcn ve hizmetleri i\u00e7in Teknolojik \u00dcr\u00fcn Belgesi (T\u00dcR Belgesi) \u015fart\u0131 getirildi.<\/p>\n
\n\tBu d\u00fczenlemeyle markala\u015fma desteklerinin \u015firketlerin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcne katk\u0131s\u0131n\u0131n yan\u0131 s\u0131ra yerli yaz\u0131l\u0131m sekt\u00f6r\u00fcn\u00fcn geli\u015fimine, yerli ve milli teknoloji \u00fcr\u00fcnlerinin ticarile\u015fmesine ve T\u00fcrkiye’nin teknoloji ekosisteminin g\u00fc\u00e7lendirilmesine de katk\u0131 sa\u011flamas\u0131 ama\u00e7lan\u0131yor.<\/p>\n
\n\tMarka ve Turquality Programlar\u0131 kapsam\u0131nda hedef pazar ba\u015f\u0131na sa\u011flanan 5 y\u0131ll\u0131k destek s\u00fcresinin daha etkin kullan\u0131lmas\u0131n\u0131 temin etmek amac\u0131yla yeni bir imkan sunuluyor.<\/p>\n
\n\tD\u00fczenlemeyle \u015firketlerin herhangi bir destek \u00f6demesine konu etmedikleri y\u0131llar\u0131, bir defaya mahsus olmak \u00fczere, hedef pazar destek s\u00fcresinin sonuna ekleyebilmelerine olanak tan\u0131n\u0131yor. B\u00f6ylece \u015firketlerin uluslararas\u0131 pazarlardaki markala\u015fma faaliyetlerini daha verimli planlamalar\u0131 ve mevcut desteklerden daha etkin yararlanmalar\u0131 ama\u00e7lan\u0131yor.<\/p>\n
\n\tT\u00fcrkiye’nin \u00e7at\u0131 markas\u0131 ve T\u00fcrk mal\u0131 imaj\u0131na katk\u0131<\/h2>\n
\n\tT\u00fcrkiye’nin uluslararas\u0131 fuarlarda g\u00fc\u00e7l\u00fc ve nitelikli markalarla temsil edilmesini sa\u011flamak amac\u0131yla Marka ve Turquality Programlar\u0131 kapsam\u0131ndaki \u015firketlerin T\u00fcrk ihra\u00e7 \u00fcr\u00fcnleri fuarlar\u0131na kat\u0131l\u0131m\u0131 te\u015fvik ediliyor.<\/p>\n
\n\tBu kapsamda s\u00f6z konusu fuarlara kat\u0131l\u0131m y\u00fczde 75 oran\u0131nda desteklenirken \u00f6demeler destek \u00fcst limitinden muaf tutuluyor. Bu uygulamayla T\u00fcrkiye’nin en ba\u015far\u0131l\u0131 markalar\u0131n\u0131n an\u0131lan fuarlarda daha g\u00f6r\u00fcn\u00fcr hale getirilmesi, fuar organizasyonlar\u0131n\u0131n etkinli\u011finin art\u0131r\u0131lmas\u0131 ve T\u00fcrk \u00fcr\u00fcnlerinin uluslararas\u0131 pazarlardaki tan\u0131t\u0131m\u0131n\u0131n g\u00fc\u00e7lendirilmesi hedefleniyor.<\/p>\n
\n\tB\u00f6ylece T\u00fcrkiye’nin \u00e7at\u0131 markas\u0131na ve “T\u00fcrk Mal\u0131” imaj\u0131na katk\u0131 sa\u011flanmas\u0131, \u00fclkenin g\u00fc\u00e7l\u00fc ve nitelikli markalarla uluslararas\u0131 pazarlarda temsil edilmesi ve T\u00fcrk markalar\u0131n\u0131n k\u00fcresel \u00f6l\u00e7ekteki bilinirli\u011finin art\u0131r\u0131lmas\u0131 ama\u00e7lan\u0131yor.<\/p>\n
\n\tYurt d\u0131\u015f\u0131ndaki al\u0131c\u0131lar T\u00fcrkiye’ye getiriliyor, yeni ticari i\u015f birliklerinin \u00f6n\u00fc a\u00e7\u0131l\u0131yor<\/h2>\n
\n\tMarka ve Turquality Programlar\u0131 kapsam\u0131ndaki \u015firketlerin yurt d\u0131\u015f\u0131ndaki al\u0131c\u0131lar\u0131yla kamu kurum ve kurulu\u015flar\u0131n\u0131n temsilcilerini T\u00fcrkiye’de a\u011f\u0131rlamalar\u0131na y\u00f6nelik tan\u0131t\u0131m faaliyetleri de destek kapsam\u0131na al\u0131nd\u0131.<\/p>\n
\n\tBu sayede yabanc\u0131 al\u0131c\u0131lar\u0131n T\u00fcrkiye’nin \u00fcretim altyap\u0131s\u0131n\u0131, teknolojik kabiliyetlerini ve \u00fcr\u00fcn kalitesini yerinde tan\u0131malar\u0131 sa\u011flanarak yeni ticari i\u015f birliklerinin kurulmas\u0131 ve ihracat f\u0131rsatlar\u0131n\u0131n geli\u015ftirilmesi te\u015fvik ediliyor.<\/p>\n
\n\tT\u00fcrkiye’nin \u00fcretim g\u00fcc\u00fcn\u00fcn ve \u015firketlerin uluslararas\u0131 standartlardaki yetkinliklerinin do\u011frudan tan\u0131t\u0131lmas\u0131na imkan sa\u011flayan bu destekle, ihracat\u00e7\u0131lar\u0131n potansiyel al\u0131c\u0131larla bulu\u015fmalar\u0131 ve yeni pazarlara eri\u015fimleri kolayla\u015ft\u0131r\u0131l\u0131yor.<\/p>\n
\n\tT\u00fcrk markalar\u0131n\u0131n yurt d\u0131\u015f\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131r\u0131l\u0131yor<\/h2>\n
\n\tD\u00fczenlemeyle \u015firketlerin yurt d\u0131\u015f\u0131ndaki bayi, temsilci ve distrib\u00fct\u00f6rlerinin sat\u0131\u015f noktalar\u0131nda kendi markalar\u0131na \u00f6zg\u00fc te\u015fhir alanlar\u0131 olu\u015fturmalar\u0131 da desteklenecek.<\/p>\n
\n\tBu uygulamayla T\u00fcrk markalar\u0131n\u0131n uluslararas\u0131 pazarlardaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn ve bilinirli\u011finin art\u0131r\u0131lmas\u0131, t\u00fcketicilerle do\u011frudan temaslar\u0131n\u0131n g\u00fc\u00e7lendirilmesi ve sat\u0131\u015f noktalar\u0131nda markalara \u00f6zg\u00fc tan\u0131t\u0131m alanlar\u0131n\u0131n yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131 ama\u00e7lan\u0131yor.<\/p>\n
\n\t\u00d6te yandan, T\u00fcrk markalar\u0131n\u0131n hedef pazarlarda daha g\u00fc\u00e7l\u00fc \u015fekilde konumlanmas\u0131na katk\u0131 sa\u011flayacak bu d\u00fczenlemeyle, \u015firketlerin uluslararas\u0131 da\u011f\u0131t\u0131m a\u011flar\u0131 \u00fczerinden pazardaki etkinliklerini art\u0131rmalar\u0131 da desteklenecek.<\/p>\n
\n\tTicaret Bakanl\u0131\u011f\u0131, T\u00fcrk \u015firketlerinin yaln\u0131zca k\u00fcresel pazarlara \u00fcr\u00fcn ihra\u00e7 eden de\u011fil uluslararas\u0131 marka de\u011feri olu\u015fturan, g\u00fc\u00e7l\u00fc da\u011f\u0131t\u0131m a\u011flar\u0131na sahip, teknoloji ve yenilik odakl\u0131 k\u00fcresel oyuncular olarak d\u00fcnya ticaretinde daha etkin bir konuma ula\u015fmalar\u0131n\u0131 sa\u011flamay\u0131 hedefliyor.<\/p>\n
\n\tBakanl\u0131k, bu anlay\u0131\u015fla Marka ve Turquality Destek Programlar\u0131n\u0131 ihracat\u00e7\u0131lar\u0131n de\u011fi\u015fen ihtiya\u00e7lar\u0131 do\u011frultusunda geli\u015ftirmeye, T\u00fcrk markalar\u0131n\u0131n uluslararas\u0131 bilinirli\u011fini art\u0131rmaya, T\u00fcrkiye’nin \u00e7at\u0131 markas\u0131n\u0131 g\u00fc\u00e7lendirmeye ve \u00fclkenin y\u00fcksek katma de\u011ferli, markal\u0131 ve teknoloji yo\u011fun ihracat\u0131n\u0131 art\u0131rmaya devam ediyor.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
Ticaret Bakanl\u0131\u011f\u0131, ihracat\u00e7\u0131lar\u0131n de\u011fi\u015fen ihtiya\u00e7lar\u0131 ve k\u00fcresel ticaretin dinamikleri do\u011frultusunda Marka ve Turquality Deste\u011fine \u0130li\u015fkin Genelge’de kapsaml\u0131 de\u011fi\u015fiklikler yaparak yeni destek unsurlar\u0131n\u0131 uygulamaya ald\u0131.
Bakanl\u0131ktan yap\u0131lan yaz\u0131l\u0131 a\u00e7\u0131klamaya g\u00f6re, T\u00fcrk markalar\u0131n\u0131n k\u00fcresel pazarlardaki konumunu g\u00fc\u00e7lendirmek, \u015firketlerin uluslararas\u0131 rekabet g\u00fcc\u00fcn\u00fc art\u0131rmak ve T\u00fcrkiye’nin y\u00fcksek katma de\u011ferli, markal\u0131 ihracat\u0131n\u0131 geli\u015ftirmek amac\u0131yla y\u00fcr\u00fct\u00fclen \u00e7al\u0131\u015fmalar devam ediyor. […]<\/p>\n","protected":false},"author":1,"featured_media":41124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5],"tags":[],"class_list":["post-74196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","category-gundem"],"yoast_head":"\n
Ticaret Bakanl\u0131\u011f\u0131'ndan T\u00fcrk markalar\u0131na k\u00fcresel rekabette yeni destekler - Milli Haber<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/millihaber.com.tr\/?p=74196\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ticaret Bakanl\u0131\u011f\u0131'ndan T\u00fcrk markalar\u0131na k\u00fcresel rekabette yeni destekler - Milli Haber\" \/>\n<meta property=\"og:description\" content=\"
Ticaret Bakanl\u0131\u011f\u0131, ihracat\u00e7\u0131lar\u0131n de\u011fi\u015fen ihtiya\u00e7lar\u0131 ve k\u00fcresel ticaretin dinamikleri do\u011frultusunda Marka ve Turquality Deste\u011fine \u0130li\u015fkin Genelge’de kapsaml\u0131 de\u011fi\u015fiklikler yaparak yeni destek unsurlar\u0131n\u0131 uygulamaya ald\u0131.
Bakanl\u0131ktan yap\u0131lan yaz\u0131l\u0131 a\u00e7\u0131klamaya g\u00f6re, T\u00fcrk markalar\u0131n\u0131n k\u00fcresel pazarlardaki konumunu g\u00fc\u00e7lendirmek, \u015firketlerin uluslararas\u0131 rekabet g\u00fcc\u00fcn\u00fc art\u0131rmak ve T\u00fcrkiye’nin y\u00fcksek katma de\u011ferli, markal\u0131 ihracat\u0131n\u0131 geli\u015ftirmek amac\u0131yla y\u00fcr\u00fct\u00fclen \u00e7al\u0131\u015fmalar devam ediyor. 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Milli Haber","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/millihaber.com.tr\/?p=74196","og_locale":"tr_TR","og_type":"article","og_title":"Ticaret Bakanl\u0131\u011f\u0131'ndan T\u00fcrk markalar\u0131na k\u00fcresel rekabette yeni destekler - Milli Haber","og_description":"
Ticaret Bakanl\u0131\u011f\u0131, ihracat\u00e7\u0131lar\u0131n de\u011fi\u015fen ihtiya\u00e7lar\u0131 ve k\u00fcresel ticaretin dinamikleri do\u011frultusunda Marka ve Turquality Deste\u011fine \u0130li\u015fkin Genelge’de kapsaml\u0131 de\u011fi\u015fiklikler yaparak yeni destek unsurlar\u0131n\u0131 uygulamaya ald\u0131.
Bakanl\u0131ktan yap\u0131lan yaz\u0131l\u0131 a\u00e7\u0131klamaya g\u00f6re, T\u00fcrk markalar\u0131n\u0131n k\u00fcresel pazarlardaki konumunu g\u00fc\u00e7lendirmek, \u015firketlerin uluslararas\u0131 rekabet g\u00fcc\u00fcn\u00fc art\u0131rmak ve T\u00fcrkiye’nin y\u00fcksek katma de\u011ferli, markal\u0131 ihracat\u0131n\u0131 geli\u015ftirmek amac\u0131yla y\u00fcr\u00fct\u00fclen \u00e7al\u0131\u015fmalar devam ediyor. 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